The Brand
"Cardui is a premium fashion house that creates an experience of excellence for the woman that is, an experience."
- Vanessa Cardui
CARDUI, a Toronto based brand founded by Canadian- Jamaican fashion designer Vanessa Cardui. The way women experience clothing inspires our creativity when crafting our designs to ensure each piece accentuates the confidence each woman has. CARDUI is for the woman who is the experience.
The CARDUI name comes from the butterfly specie, Vanessa Cardui. This name was fitting for Vanessa, as her name means butterfly, which aligns perfectly with the brand, representing the captivating mark CARDUI women leave on others just as the butterfly affect: a small positive vibration that can change the entire cosmo's. The butterfly is a symbol of beauty, femininity, and freedom; it encourages women to flow through their continuous transformation with confidence.